Sex Sells
Posted by admin on 14 May, 2009 under Business advice, Looking to buy a business, Online business advice, Success Stories in business | 
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Business on the internet exploded in the early days with porn and porn sites and the “sale of sex” in all forms and this continues to do so – Sex sells, as they say!
To just show how important the word “SEX” is on the Internet and that “Sex Sells” is that if you “Google” the word sex you get 743,000,000 results, however, I did some playing around with some other Google searches and was surprised to find the results shown in the table below.
I will admit that I expected the search term “Sex” to be top of this list – so I have learnt something new today – it is said that you learn something new each day!
So I then decided to do some more research and typed in the search term “internet revenue statistics” to find the highest revenue earner on the Internet and was surprised to see a website with a title “Internet Pornography Statistics – TopTenREVIEWS” of the 330,000 results was No. 1 on Google!
This was not quite what I was looking for or even expected, but might in itself be revealing about could still be the main business revenue generator on the World-Wide-Web!
As I had found this site, it was worth a look and it gave some statistics for 2006 Worldwide Pornography Revenues, where China was top of the list spending $27.4 Billion per annum on porn (representing $27.41 per capita).
However, the highest, per capita spend was in South Korea where on average each person spends $526.76 on porn making a total of $25.73 billion annual spend in total for the country! To see the full details of this report go to Internet Pornography Statistics.
Highest Internet Revenue Earner
However, this is not what I was looking for – I would like to find what is the Highest Internet Revenue Earner and whether there are other businesses on the Internet that have overtaken the “Porn Boom” from the early days of the Internet.
I think the billions of revenue earned from porn on the Internet is going to take some beating – what I also found interesting was the number of search results for “Poker” sites or online gambling – the revenue generated from online gambling is expected to be around $18 billion by 2010, which is no where near the adult industry revenues!
So if you are going to set up an online business then should you set up an adult one?
Well I say why not – Sex is one of the most natural things in life and one of the key reasons for life, i.e. pro-recreation. However, sex has and probably will always be a taboo!
| Search term | Results | Top web site title | URL |
| Business | 3,700,000,000 | Business – Wikipedia, the free encyclopedia | en.wikipedia.org/wiki/Business |
| Travel | 1,010,000,000 | Cheap flights & hotels | car hire | package holidays | www.travelsupermarket.com/ |
| Sex | 743,000,000 | Full Free Porn Videos Sex, Porno, Porn Tube, Free XXX Porn | http://www.pornhub.com/ |
| Shoes | 275,000,000 | Shoes The Full Version | www.youtube.com/watch?v=wCF3ywukQYA |
| Porn | 238,000,000 | Full Free Porn Videos & DVDs – Sex, Porno, Porn Tube, Free XXX Porn | www.pornhub.com/ |
| Poker | 156,000,000 | Poker – Wikipedia, the free encyclopedia | http://en.wikipedia.org/wiki/Poker |
| Gadgets | 139,000,000 | Gift Ideas – Latest gadgets, birthday presents, cool gift ideas | www.gadgets.co.uk/ |
So how can you earn money in the adult or porn industry?
There are many alternatives from phone sex sites to pornographic content sites that you could set up yourself – however, there are so many affiliate programs these days that all you need do is to set up an adult website or blog and form links with adult affiliate programs and link your site off to these.
What is interesting about the top porn website listed above, pornhub.com, is that you can view porn for free! So how do they make their money you might ask? One method is that on their site there is a link to a premium service, which includes HD quality and a lot more scenes that people are prepared to pay for.
As pornhub.com is the top site listed for the two main adult searches of “Sex” (215,293 per month) and “Porn” (278,910 per month), which is a total of nearly 500,000 monthly searches on those two search terms alone. To be No.1 on Google for this many searches is like winning the lottery every day!
So to conclude with this article “Sex Sells” for sure, but I am still not sure whether this is the top revenue earner for the Internet.
Josh said,
On a slightly unrelated note (this isn’t about setting up a business) I’ve noticed accounts with female photos in Twitter seem to be a LOT more popular. Anyone else noticed that?
Josh’s last blog post..Facebook Konami Code Hack
Mike said,
There is somewhat a gender mismatch in business. While they say generally, in our western societies the economies are male dominated. I think as we go forward we are definitely starting to see a huge increase in females taking charge, getting better educated and moving up in business. Sex does sell, or maybe its just the female gender has been objectified in most cultures, so in the sex industry, you can view the female gender almost as a brand, a commodity and icon to the culture. This makes for a very powerful brand that plays on very strong motives to customers in this industry that are deep rooted in emotional based buying. The sex Industry sells products/services that deeply stimulate consumers on various emotional and physical levels. How many other products/services can say that?
admin said,
Josh you have made a very good point there – we all do it I’m sure and see a picture of a good looking woman and click. Also, by picking up on what Mike has said – not only are women selling themselves using “Sex”, but they are also used by most businesses across the world to sell products – look at the car industry, for example, they often use scantily clad women looking sexy to sell products. Any “Man Gadget” will likely sell more when you add a picture of a cute sexy women. Any why not – sex is the main drive in all of us, we were born to pro-recreate!
Josh said,
I totally agree. Like with the Lynx advert where they have women following a guy after he sprays it on, people probably buy it and think “Hmm, I wonder if this will make women really attracted to me too. I’m tempted to put a pic of a topless woman on my site and watch the comments multiply
almir said,
Sex has been selling for decades. Not just twitter. Have u seen alot of facebook profiles with sexy ladies’ pics? Look at the number of friends they have…size are as big as their breasts.
.-= almir´s last undefined ..(Enjoy 10 returned posts for 2 weeks) =-.
Allie said,
Sex is always going to sell well , as much as we may try and avoid it it’s one of our most basic desires so porn and pizza delivery will always be fairly high on the list for popular subjects.
Beauty Salon Sydney said,
Agreed!
Nice post
Are you inadvertently making money from the porn industry | in business blog for successful entrepreneurs said,
[...] the end of the day no matter whether we like it or not sex sells and porn is going to be with us forever and makes billions of dollars every year! September 6th, [...]
rolly said,
Sex has been selling for decades
Internet in business said,
[...] not function without blood, so I am suggesting that your business will not function without the Internet, or certainly without a good website [...]
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