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I have learnt that getting a high PR rank on Google is not the be all and end all for SEO and web traffic.

I used to think that chasing a higher Google PR rank was what it was all about and that this in itself would lead to more visitors and therefore more online sales… but I have found that this is certainly not the case.

I have recently started to learn more and more that if you have a quality website with quality pages and good content, which have been optimised for the right search term, then these will rank highly on the search pages, including Google, even if Google has ranked your page with a PR as low as zero!

Also, I have recently come across websites that have a high Google PR rank and yet they have a low Alexa rank (for those that don’t know Alexa, they count traffic to your website and rank your website according to traffic volume, with the aim being to get as low a “Alexa Number” as possible and preferably in the 100,000 and below range), meaning that you are receiving a high volume of search engine traffic. I recently saw a website with a Google PR5 and an Alexa rank of over 5 million, which just goes to show that PR does not equate to traffic, which in turn does not translate into customers and ultimately cash.

To achieve high traffic volumes you need to get links to your site from other “High traffic volume sites” and get good rankings on “Good” search terms for your products and services. One way to get higher rankings on the search engines for your chosen search terms is to optimise your web pages using Internet Business Promoter (IBP).