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	<title>in business blog for successful entrepreneurs &#187; UK housebuilder Persimmon</title>
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		<title>Persimmon posts sharp profit fall</title>
		<link>http://www.in-business.org.uk/persimmon-posts-sharp-profit-fall/</link>
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		<pubDate>Thu, 21 Aug 2008 22:18:22 +0000</pubDate>
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				<category><![CDATA[Business news]]></category>
		<category><![CDATA[housing market slump]]></category>
		<category><![CDATA[pre-tax profits]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[UK housebuilder Persimmon]]></category>

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			<content:encoded><![CDATA[<p><strong>UK housebuilder Persimmon has posted a sharp fall in profits for the first six months of the year as it struggles to deal with the housing market slump. </strong></p>
<p>The York-based firm said pre-tax profits for the half-year were £36.9m, down from £281.1m a year ago. </p>
<p>Sales were down more than 30% on last year, and profits were also hit by costs related to shrinking the business and write-downs of its land values. </p>
<p>The company has cut 2,000 jobs since the start of the year. </p>
<p>But with some indication that the market had stabilised since what the firm called a &#8220;significant downturn&#8221; in April, shares in the housebuilder rallied on Thursday. </p>
<p>They closed up 28.5 pence, or 9.5%, at 327p in London. </p>
<p><em>&#8220;The business has performed well in very difficult conditions&#8221;</em> <strong>Persimmon chairman John White</strong></p>
<p>Gloomy news on mortgage lending and house prices since the start of the year have taken their toll on shares in the sector, with Persimmon down more than 60% since its 2008 peak. </p>
<p><strong>Mortgage problems </strong></p>
<p>Persimmon said it sold 5,501 new homes in the first half of the year, down from 8,002 sales in the same period last year. </p>
<p>It blamed the drop in sales on a lack of affordable mortgages &#8211; a fact that also depressed the average selling price of a new home to £181,485 from £189,255 last year. </p>
<p>Persimmon remained cautious on the outlook for the property market, and reduced the value of its land bank. </p>
<p>It took a £40m write-down on the value of its owned land, and wrote-off a further £9m in fees relating to potential transactions that it has withdrawn from. </p>
<p>Persimmon took an additional £15m hit on restructuring costs, which included the closure of three offices, 2,000 job cuts and the postponement of starting work at some new sites. </p>
<p><strong>Better prepared </strong></p>
<p>&#8220;The business has performed well in very difficult conditions,&#8221; said Persimmon chairman John White. </p>
<p>&#8220;We are confident that our business, having been restructured, is in a strong position to move forward whenever the market improves.&#8221; </p>
<p>But the firm added that its prospects depended on the pick-up in the availability of affordable mortgages. </p>
<p>Richard Hunter, an analyst at Hargreaves Lansdown, was not optimistic for a swift recovery. </p>
<p>&#8220;The fact remains that the outlook is bleak,&#8221; he said. </p>
<p><a href="http://news.bbc.co.uk/1/hi/business/7573839.stm" target="_blank" rel="nofollow">News reported by The BBC</a></p>
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