Be reliable in business and never take your customers for granted in business!
We have all had the builder that does not turn up on time. We also know how annoying it is when we take the day off for a delivery that does not turn up.
What happened to me the other day was to go to have my car serviced and to collect a curtesy car to find out they had forgotten to book it in!
Things like this really annoy your customers so please don’t do it! Things in business can and do go wrong, but try to make the experience as nice as possible for your customers and always where possible ‘Under promise and Over Deliver!’
The other scenario that really makes no sense is where banks offer better rates to attract new clients, but when existing clients ask for the same rates, they are told the beneficial rates are for new customers only. I appreciate businesses need to offer attractive terms to encourage people to buy, but if you do so, don’t do things that could alienate your existing loyal customers in the process.
To be reliable in business might mean offering new customers certain benefits, but make sure what you offer to existing ones is better.