Business development

What is the main purpose of an elevator speech?

The main purpose of an elevator speech is to open up the opportunity of a conversation.

The elevator pitch should be expressed in such a way to spike enough of an interest for the person to want to find out more. An elevator speech or pitch is not for the purpose of closing the deal.

5 simple steps to create a simple elevator speech to create interest and intrigue. How to get people to ask you questions about what you do.

Small business tips for success

What are the keys to success for a business? This article for newbie entrepreneurs includes tips to starting a business and the top business tools to make life easier.

The article includes five keys to success for a business, highlighting tips for starting a small business. Where passion and finding your WHY and purpose are top success tips.

Also discover the best 20 business tools and tips for starting a small business.

Customer lifetime value; lifetime value calculator and CLV calculation

A customer lifetime value calculator, CLV calculation in business marketing and why customer lifetime value is important.

The article includes the definition and meaning of customer lifetime value and includes examples and case studies.

How to determine the value of a customer and what are the benefits of knowing and understanding the value of your customers? Focusing on customer lifetime value or CLV is the silent competitive edge for businesses. And discover the importance of customer exit interviews.

Examples of Intrapreneurship

Examples of Intrapreneurship Having already written about the differences between entrepreneurship and intrapreneurship. Plus defined intrapreneurship in another post, I wanted to write in more detail about examples of intrapreneurship. Intrapreneurs fall into the category of types of entrepreneurs. This essentially means they are willing to take a risk. Although, before I go into some […]

Difference between IaaS PaaS and SaaS in tabular form

Difference between IaaS PaaS and SaaS in tabular form This article is about the ‘difference between IaaS PaaS and SaaS in tabular form‘. The reason for this article is that many entrepreneurs and intrapreneurs are looking to understand the differences between IaaS, PaaS and SaaS. As an owner or as an employee of a business […]

How Your Business Can Effectively Use Partnership Marketing For Audience Growth

How Your Business Can Effectively Use Partnership Marketing For Audience Growth This article is about how your business can effectively use partnership marketing for audience growth. The article was contributed by guest author Correy Faccini of Innovate UK. Innovate UK is the operating name of the Technology Strategy Board, the UK’s innovation agency. It is […]

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