What is the main purpose of an elevator speech?
The main purpose of an elevator speech is to open up the opportunity of a conversation.
The elevator pitch should be expressed in such a way to spike enough of an interest for the person to want to find out more. An elevator speech or pitch is not for the purpose of closing the deal.
5 simple steps to create a simple elevator speech to create interest and intrigue. How to get people to ask you questions about what you do.