To answer the question “Does my business need a blog?” then you need to look at how it can benefit you before deciding on whether you need one or not.
These days many businesses are adding a blog to their website, as they firstly acknowledge that it is a good traffic generation tool and it helps to tell your audience that you know what you are talking about…let me explain…
Every time you post a page on the internet you give yourself another opportunity of getting that page found on the internet by potential customers. It is worth researching key search terms for your business and your business products and services. Once you have researched this by using SEO tools like Wordtracker FREE keyword suggestion tool you can use these key words to create posts that will be searched for on the Internet and then find your site.
Once you have your “Key Phrases” which include your “Key Words” you can then start to build web pages based around these words. Using a blog for this purpose you can write articles based upon your key words, which will not only be found if they have been optimised correctly, but will also tell your customers more about that particular service.
In your article on the blog the title should include your “Key Phrase” and “Key Words” and then you should go on to include the same phrases within the article, some of which should be boldened and at least one of them linking off to your main website. This will help the search engines to index your page and thereby find you for the terms you desire.
If you do decide to have a blog associated with your business website then I suggest you use good blogging software like WordPress, which is what has been used to run this blog – and what is great is the software is FREE!
Once you decide to have a blog you must make sure that you keep the content up-to-date and you must make sure that you write articles on a regular basis – I would suggest at a very minimum of one per month, which would mean 12-articles per year, but even better one per week. You can get your employees to help with article ideas and topics and get them to help with writing them, so that you spread the load.