The Internet in Business is as important as Blood in body!
What do I mean by this? Your body would not function without blood, so I am suggesting that your business will not function without the Internet, or certainly without a good website presence!
These days with the Internet being so huge and a place where most people now go in the first instance to look for products and services, if you don’t have a good website that has been optimised well your business will flounder!
Looking closer at ‘Internet in Business’ and the comparison analogy with the human body. One could argue that your website is like the heart in the body – the heart pumps the life-giving blood around the body supplying nutrients and oxygen to all parts of the body to keep it alive! In the same way your website is like the heart in the Internet, pumping prospects to your business, which are the life blood of business.
So in the same way a healthy body needs a fit and healthy heart, a business needs a fit and health (or well written and optimised) website that delivers a good, constant stream of new customers to your business.
I think too many brick and mortar businesses neglect the opportunities the Internet hold. There is a low cost to entry and the benefits can be huge.