No, online affiliate marketing is not a scam. Otherwise large online retail giants like Amazon and eBay would not have their own affiliate programs for affiliate marketers to promote. Nor would one of the largest hosting platforms like Bluehosts offer an affiliate program. It’s also worth understand how large online businesses like Booking.com and Uber.com employ a system that’s effectively a large affiliate program too. Affiliate marketing is a billion dollar industry with very large players involved, which is why it’s a legitimate online-business to start.